Discover the New Image of the Brand
After several years of gaining knowledge and experience, we decided to take another bold step forward by introducing significant innovations to Weninger's product range and the way our brand is perceived by customers. The year 2017 marked the time for us to achieve our goals and strengthen our brand’s position in the market thanks to a new marketing strategy and a modern visual identity tailored to current needs.
Below, we present the details of the rebranding along with the results of the implemented changes. We invite you to take a closer look.
Previous version of the Weninger logo
A Modern Graphic Symbol
The existing Weninger logo has been redesigned to be more distinctive and legible. The company name is now more prominent, accompanied by a new "W" symbol that clearly refers to the brand name. The mark is designed in a bold, geometric style that evokes a sense of solidity, stability, and reliability—qualities that are important to us. At the same time, the symbol subtly resembles the infinity sign, representing the company’s potential and openness to challenges without setting boundaries. The more expressive visual identity reflects our decisive steps toward expanding our product portfolio in the near future with new collections of laminate flooring, new product groups, and the latest technological solutions.
New version of the Weninger logo
The Redesigned Weninger.pl Website
It was important for us that the new Weninger.pl website became more intuitive and user-friendly for our customers. We gave it a modern character, aligning the brand's website with current trends. The site is fully responsive, meaning users can browse content comfortably on both desktop and mobile devices without sacrificing readability or ease of use. The visual changes also helped emphasize the new brand slogan, the nature of the industry we operate in, and key company information that reflects our core values.
Choose Weninger – New Brand Slogan
We modified our previous marketing approach by embracing new technologies and open forms of communication with all of you. Our entirely new brand slogan is CHOOSE..., which refers to our core product (flooring panels) and connects it to what matters most to us: attractive design, quality and service, modern interiors, and innovation in our product range.
We are committed to long-term cooperation with designers and maintaining excellent communication with our customers. Our new initiatives include strengthening our online marketing strategy, launching AdWords campaigns, and implementing remarketing in Google Search.
We are also pleased to announce that you can now find us on social media platforms like Facebook and Instagram. We will be posting many useful articles on our newly launched company blog, which reflects the brand’s new identity and our limitless slogan.
All these efforts aim to emphasize our goals and ambitions while strengthening the recognition of the brand we create with dedication and passion. We invite you to choose flooring, choose Weninger.
